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BRAND MARKETING

CREATIVE. EFFECTIVE. TARGETED

Consumers are challenged with "information overload". Imagine the thousands of messages one is exposed to in a day, how do you ensure your marketing messages are being heard through all the noise? 

Our experience brings the drive and creativity with the expertise of seasoned marketing and branding professionals, which results in a new outlook on branding, marketing communications and point-of-sale which is all linked together with the same 'golden thread'.

graphic designing for brands

We work with leading Senior Graphic Designers specialising in Retail packaging and Branding. Resulting in both the creative visual element matches the branding objectives perfectly. 

We offer:

  • Brand logo design.
  • Tagline generation.
  • Corporate identity.
  • Brand Bible.
  • Any design requiring marketing management.

Auditing a Brand

Your brand identity is how consumers see you; the essence is your brand personality which consumers connect with, and it can be influenced by a variety of marketing communication channels or as we call them "vehicles of communication". Through a comprehensive marketing communications audit, we will evaluate the consistency of your brand messaging and examine how well your communication connects with your audiences. We’ll work with you to refresh your brand strategy to maintain written and visual consistency while driving your core message directly to the minds of your audience.  

go-to-market strategy

If you are launching new products or introducing an existing product to new markets, you need a strategy for your direct marketing tactics to make it stick in the minds of your customers.

We understand that your strategic business units (SBU) sales, marketing and product management functions are interconnected and do not operate alone. We'll work together to develop integrated go-to-market strategies which include market research, marketing tactics and lead generation techniques to establish a strong position in your market.

why use direct marketing?

A direct marketing campaign with a clear call to action can boost sales to existing customers, increase loyalty, generate new business while engaging. Direct marketing can be evaluated and measured precisely.

Example, you can send out marketing emails directing customers to specific landing pages on your website, evaluate the results to see which email was most successful from your email marketing campaign hub software.

Choosing the right communication method is vital. Businesses can be more receptive to receiving sales calls than consumers, and the golden rule is research, get to know your customer.

direct marketing tools for growth

Last but not least is direct marketing, what is direct marketing? Essentially direct marketing is about making direct contact with new and existing customers, in order to promote products and services. Direct marketing can be highly influential, cost effective and a powerful tool for generating sales and business leads or for project business, and is a great 'vehicle' for small businesses to achieve success and reach their customers directly on a 1-to-1 level. 

Traditional Marketing tools 

  • Newsletters.
  • Newspaper ads.
  • Magazine ads.
  • Directories.
  • Internal communications.
  • Telemarketing.
  • leafleting or mail drops.

Retail Point of sale Tools

  • Product Packaging.
  • Point of sale communication.
  • Point of sale display mechanisms.

Digital Marketing Tools

  • eBooks.
  • Guides/Info-graphics.
  • Email campaign.
  • Digital display ads.
  • SMS Marketing.
  • Website.
  • Social Media.

Referral marketing Tools

  • Events.
  • Testimonials.
  • Reviews.
  • User generated content.

innovative retail marketing solutions

We have the expertise to think of innovative point of sale solutions, systems and displays used to communicate products effectively to increase sales, market expansion and profitability in some of South Africa's toughest retail environments.

Whats the trick? There is no secret, just sound research and understanding the problem from the end user, retailer and distributor's perspective and then fusing innovation, differentiation and simplicity together to achieve ROI from direct marketing efforts.