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Digital marketing

As we continue to exponentially move forward at light speed into the new digital era. Our digital marketing efforts continue to play a critical part in our modern marketing mix. Your website should be your number one 'sales person'. It is the first point of contact a customer has with your company, so make it count...

Your customers own 'Search', 'Social Media channels' and are more informed by the time they contact you, due to the amount of content available. We need to switch from traditional marketing to a 'inbound marketing approach'. 

If you value your customers and believe in delivering the best customer care possible, then inbound marketing methodology is for you.

Digital marketing workshops 

A digital marketing workshop specifically for business owners who want to improve their digital marketing. Ideal for businesses who are looking to review their website and develop a digital marketing strategy to turn their website into a marketing engine

Inbound marketing workshop

Instead of interruption based messaging where businesses had all the control, inbound is about empowering your buyers.

You need to align with the way buyers think, research, and purchase.

Learn how to: Attract loyal customers, convert customers, close a deal and delight customers into being promoters for your business.

Inbound Marketing is a fundamental shift in the way you do business and is a philosophy based on helping people. The inbound approach to doing business is more human and customer-centered.
— Professor: Lindsay Thibeault at HubSpot

This workshop includes:

  • Half-day inbound learning workshop

  • 4-hour post-workshop developing outcomes into a digital strategy

Key takeaways:

  • Understand why inbound marketing is so important

  • Learn about the buyers journey

  • learn how to target buyer personas

  • Learn how to research customer personas

  • Tools required to make inbound a marketing process

Understanding content marketing workshop

Content marketing is about strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. It is not a new concept, but when done correctly content marketing helps create a relationship with your audience, which leads to trust

Content marketing is really just the art of communicating with your prospects without having to sell to them.
— HubSpot

This workshop includes:

  • Half-day content marketing learning workshop

  • 4-hour post-workshop developing outcomes into a content marketing strategy

Key takeaways:

  • Empowering potential customers

  • Building a lasting relationship with your audience

  • Creating valuable content that both entertains and educates

  • Learn the power of storytelling

  • Generating content ideas

  • Planning a long-term content strategy

 

Website growth-driven design workshop

A Growth-driven design website is a new way of building a sustainable and growth driven website. Often a website becomes static, once launched. With the new Google algorithms, SEO, SEM playing crucial roles, we need to create better performing websites. A summary of a growth driven design website is to start off with a well executed website platform. Learn from what your audience loves and deliver the right content, at the right time, all the time. It's about researching and learning what your audience loves.  

This workshop includes:

  • Half-day workshop learning how to build and optimise a performing website

  • 4-hour post-workshop developing outcomes into a website growth-driven design strategy

Key Takeaways:

  • Growth-driven design fundamentals

  • Developing a website strategy

  • Conducting user research

  • Building a launch pad website

  • How to implement continuous improvement

  • How to use a website optimisation roadmap


Digital marketing predictions

What are the changes to your digital/social marketing?

Targeting will become more precise as data sets and machine learning continue to develop, which will make digital advertising more cost-effective and influence more brands to go digital-only in their advertising. Content will also become more immersive, as video grows in popularity. Big brands will begin to produce consistent and high-quality live video.

How will brands tie social/digital to business results?

Brands will look deeper into the two ends of their marketing funnel and how social can influence these elements, namely; Cost-of-acquisition and retention or lifetime value will become stronger indicators of social media marketing success, as they tie together to two of the most important business objectives.

What is the #1 thing brands can do to take social media out of the silo?

Bring social into the marketing content creation discussion and think about how marketing content can be utilised across different channels, as opposed to creating content and then adapting it to fit social media.

Content editorial. Executives soon will see the storytelling potential in platforms—Snapchat and Facebook Live are today’s two best examples—it becomes easier to think about platform strategy and investment from the very beginning of the production process. Hence the 6 STEPPS I discussed on my strategy page are critical going forward. Lastly, find social/digital ambassadors in other teams/departments to improve your social content and engagement strategy.

What is your digital/social marketing prediction?

Non-profit media will face incredible challenges to narrow their focus in 2017. The emphasis for so long as been on reaching the most people and measuring impact by the scale of those consuming the content. As media consumers shift behind 1-1 platforms like Messenger and Snapchat, we must start to rethink how we measure impact – and place a higher emphasis on the individual user.

How will brands tie social/digital to business results?

Since platforms introduce direct conversion features, it is getting much easier to tie social efforts to business results. From a public media membership standpoint, “Donate” buttons are either here or soon to be accessible on our social platforms, and the partnerships major platforms like Facebook are working with third party verification companies like Nielsen are making it easier to prove the value for social visibility for sponsors.


Digital marketing audit service

  • Website review

  • Online monitoring (Google Analytics review)

  • Online advertising review (e.g. pay per click)

  • Social media review

  • Email marketing review

  • Search Engine Optimisation review

  • Mobile commerce/marketing opportunities

  • Set-up Measurement and Reporting Mechanisms


Beyond our marketing workshops

Whichever marketing workshop you decide is best for your business, and knowing that then implementing your marketing plan consistently by someone experienced gets results.