Audit your current Brand Strategy Document

Brand Strategy Template.png
Brand Strategy Template.png

Audit your current Brand Strategy Document


Use this template document to audit your brand. Once the audit is completed you will have the knowledge to effectively plan your brand's next move, which will have a real impact on your brand long-term.


What is a Brand?

Your brand is the entire experience your prospects and customers have with your company. It’s what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette, and slogan, those are only creative elements that convey your brand.

Your brand lives in every day-to-day interaction you have with your market:

  1. The images you convey
  2. The messages you deliver on your website, proposals, and sales materials
  3. The way your employees interact with customers
  4. A customer’s opinion of you versus your competition

My Template Process Benefits:

This is a step by step word document guide to guide you how to put together a detailed and concise brand strategy.

  • Indicating who should participate in your brand audit
  • Where to use the results
  • Why is it important
  • Timeframe to completion
  • Potential business impact
  • Deliverables
  • Next steps

Brand Audit is about evaluating before executing

If you have a current brand and are looking at evaluating your brand's effectiveness, want to evaluate your brand's persona and positioning? Are you looking for a document which you can edit in Word, which will enable you to audit your brand?

If you have answered yes to these questions, look no further? We have taken the pain out of the guesswork in creating this bulletproof template tool, used by many marketing professionals.

Included in this offer

  • A 21-page editable word document template
  • Includes process explanations
  • Example content
  • Tables, format snd sequential processs you need to fill in

What you need to complete and fill in

  1. Summarise Your Brand
  2. Audit Your Brand Internally
  3. Audit Your Brand Externally
  4. Analyse Audit Results
  5. Choose Brand Type
  6. Confirm Your Value Proposition
  7. Select a Brand Theme
  8. Determine Value of Your Features & Benefits
  9. Chart Your Emotional Benefits
  10. Determine What Your Brand Means
  11. Create Your Brand Personality Traits
  12. Create Your Brand Promise
  13. Define Your Brand Strategy
  14. Create Your Brand Positioning Statements
  15. Write Your Brand Story
  16. Select Brand Visual Requirements
  17. Match Visual Requirements to Existing Brand
  18. Define Brand Operational Requirements
  19. Match Operational Requirements to Existing Brand

Available format