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B2B MARKET RESEARCH

INSIGHTFUL. IN-DEPTH. OPPORTUNITY-FOCUSED.

Consumers’ needs change, markets shift, and your competitors are adapting, It’s time for you to change with an in-depth market research perspective.

Whether you’re a multinational corporation, a single storefront or an entrepreneur, data is not enough. When building actionable strategies, one needs insights extracted from data.

We compile the data for you, but we also analyse the findings and make recommendations that will allow you to understand your customers and your market better.

b2B market research reporting

We conduct in-depth market research to discover your main factors, attitudes, influences and your competitive environment, so you have a comprehensive understanding of your market environment, competitors, buying behaviour and your customers wants and needs

We partner with leading research data firms. Enabling Strategise to offer a deep-dive into specific problems which need to be researched, such as specific age grouping, LSM, lifestyle cycles and competitor advertising spend

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Research reporting

  • Feasibility Study
  • Competitive Analysis Reporting
  • Market Environment Reporting
  • Industry Trend Analysis Reporting
  • Case study reporting

Qualitative research projects

  • Questionnaires
  • Surveys
  • In-trade survey
  • Observational shopper behaviour
  • Trend and innovation analysis

what is a feasibility study?

feasibility study definition

A feasibility study is defined as a controlled process of identifying problems and opportunities.

Determining objectives, describing situations, defining successful outcomes and assessing the full range of costs and benefits associated with several alternatives for solving a problem.

 

What does a Feasibility study do?

A feasibility study is used to support the decision-making process, based on a cost benefit analysis of the actual project viability

It is an analytical tool which includes recommendations and limitations, which is utilised to assist the decision-makers when determining the if the project concept is viable by means of determining the technical viability, market viability and commercial viability of entering a market.

 

Why is a feasibility study so important?

It is estimated that only one in forty business ideas are actually commercially viable.  A feasibility study report is an effective way to safeguard against wastage of further investment.

If a project is deemed to be feasible from the results, the next logical step is to proceed with a full Strategic Business Plan.

 

Benefits of a Feasibility Study report

  1. Used commonly for manufacturer entering a new country 
  2. Determines Technical, Market and Commercial project viability
  3. Length of document approx 220 pages
  4. Time taken to complete approx 3-4 Months
  5. Involves 3 phases:
    • Desk research to determine initial project viability
    • Feasibility study report phase (after favorable initial phase)
    • Project Budgeting phase (after favorable initial phase)

 

create differentiation with market intelligence

Competitive intelligence is the process of defining, gathering, analysing, and distributing intelligence about your products, competitors, customers or any part of your business environment for the purpose of supporting your Executives needing to make strategic decisions

You know who your competitors are. However, you need insights to develop better strategies for differentiation. Using a benchmarking analysis technique, we can evaluate your direct and indirect competitors to determine the core features that differentiate your product offering and services from others.

We work with you to locate your "strategic sweet spot" which separates you from your competitors.