6 Ways to feel confident in your small business marketing efforts

The most important thing I want for every customer of mine is confidence and knowing they are focusing on the right objectives which move them forward not wasting time and resources which will not yield a positive return on investment.

What I have learned from my experience and working with entrepreneurs is that perception and reality are not always the same thing. We live in little bubbles where our challenges can seem bigger than they are. We often don’t give ourselves the credit we deserve for creating something from nothing.

Here are 6 ways to feel inspired, feel grateful and focused while boosting your confidence in your business and your marketing efforts.

  • Have a plan with realistic goals – A 90 Day plan is a business favorite, but they must be broken down into short-term executable steps that are reasonable and achievable. If you aren’t posting anything on social media, don’t set your goal for 14 posts per week. Start with 2 posts per week and grow from there. By giving yourself a realistic goal with a deadline, you will be more focused and effective in your actions.
  • Make time to work on it – The quickest way to defeat is to run into battle without a strategy. If you are just getting started in actively marketing your business, you must set aside time to focus your efforts. Whether it is one hour a day or more, put an appointment on your calendar as you would any other important meeting. Create an agenda with your goals in mind, and stick to it even when things come up. It is time to work on your business and not for your business!
  • Don’t compare – There is a very real difference between being inspired and comparing our efforts to others or benchmarking against others. You have no idea what is on the books of those businesses that seem to have it all together via social media. A beautiful Facebook feed with likes does not equal a profitable business. Focus your efforts and progress without being distracted by those around you.
  • Thank a customer – Saying thank you to your customers whether in person, in an email, a hand written note, or by engaging with them on social media will open up a two-way conversation. Two-way conversations lead to genuine feedback which is the perfect way to boost confidence and to see what your actual customer’s think about your business or service.
  • Celebrate your successes – At times, we only focus on what there is still left to accomplish without reflecting on what we have already done that has worked. I recommend a gratitude practice for every small business owner. At the end of the week write down 3 marketing or business development tasks that you did well and give yourself a pat on the back.
  • Phone a friend – It might seem like you are fishing for compliments, but a good friend will have no problem in telling you what they respect and admire about you and your business. When you need a boost, ask one, “What is something that I have done in my business that you admire or believe I'm doing better than most?” Then do more of that and thank your friend for saving you a consultancy fee!