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Marketing

8 Steps to develop a strategic marketing plan

8 Steps to develop a strategic marketing plan

Your plan must provide a strategy to transform business objectives into actionable marketing goals, yet remain flexible in today’s technological revolution, so we’ve created a comprehensive eight step actionable guide to create your next strategic marketing plan.

6 Reasons to hire a marketing consultant in South Africa

6 Reasons to hire a marketing consultant in South Africa

Really good marketing consultants won’t take your money unless they believe they can actually help you and, no matter what you believe your burning need is, you should hire a consultant to help you in these six areas first.

Marketing Tips for small business - Volume 1

Marketing Tips for small business - Volume 1

When you brand and position your business, be clear on what your business stands for and what your brand promise is to your customers. Knowing this will help you put out consistent messages to attract the right customers while also hiring the right staff and help develop new products and services that are aligned with your brand promise.