What is effective content marketing? I advocate having a great content marketing strategy, it is the lifeblood of any digital media and PR campaign. You need it more than you think .
A big part of building a strong content strategy is experimenting with new types of content. Your audience may love your podcasts, but that doesn't mean that's the only thing you should create. Fresh content types can expand your reach and attract more, and possibly even better leads.
Here we illustrate 20 ideas in generating lead magnets which you can use on your website landing page to help you collect new leads.