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How to create viral marketing content in the digital era

How to create viral marketing content in the digital era

I'm sure most people will agree, it is hard to pinpoint what will work and won't work, sometimes we get lucky while working with great brands is also a big help. Startup businesses and entrepreneurs would find it a bit harder, however, research provides some great answers, in Professor Jonah Berger's groundbreaking work and a Content Marketing must read the book; Contagious, Professor Jonah Berger talks about the 6 principles called the STEPPS concept, on why things catch on.