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Marketing strategy

STRATEGIC. MEASURABLE. ACTIONABLE. 

We create new opportunities with calculated precision to establish your brand's connection with your customers in today's exponential progressive age with a strategic marketing plan.

Whether you are innovating new products, entering new markets, defending your market position, creating new sales channels or wanting to be more customer centric, you need to start with a good strategy which progresses to a comprehensive strategic marketing plan. 

We partner with you to generate the strategic market insights required and provide you with the infrastructure and plan of attack to help you build stronger brands and acquire increased market share.

After your marketing strategy is finalised, our clients opt for our hands on approach and progressive thinking with our Marketing Director on Call. Lets implement your strategy!

Why is a marketing strategy important?

A strategy is a long-term forward thinking directional approach of identifying specific objectives your business requires to be successful.

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It identifies your competitive advantages, unique selling proposition, key performance indicators and is a fundamental tool for creating a golden thread and synergy between your competitive elements, business objectives, resources owned or required and the planning required to achieve your goals.

It is a ‘living document’ with constant change required in order to stay relevant towards your customers and your market in the fast paced 4th industrial revolution.

Creating value for business owners and stakeholders. Its your directional compass.

Why should I create a marketing strategy?

Our hands-on approach is geared towards helping your business realise its full potential. A marketing strategy is a comprehensive 'strategic and tactical marketing plan’ which describes how you are going to position your product or service and target customers correctly and attract the right customers. Generate a golden thread between sales, customer service and marketing functions which will build your brand identity and increase sales and profits.  

We stay up-to date with the latest trends and best strategic practices for business to business (B2B) and business to consumers (B2C), with the experience of Strategise, your next marketing strategy will be “SMART Goal” based, meaning being Specific, Measurable, Achievable, Realistic and Time based. 

Speak to us about Hyper personalisation, increasing demand with a hassle map, lean business models, hyper customer centricity and how to create disruption in your industry so you can thrive. 

Our Strategic marketing plan approach

Strategic insight is essential for any business or business owner to achieve profitability and increase sales, a strategic marketing plan is essentially your road map for your product or service. The daily demands of running a business in a continually changing market environment can make finding the time to plan difficult.

That's why our 8 Step consulting process will provide quantified recommendations and provide actionable solutions and recommendations for building successful brands your customers care about. You may ask, why us? The answer is clear, we calculate so you do not speculate while guiding your strategy, we will be your directive coach, advising you of new opportunities, processes, technology and how to use the tools to make a dynamic difference.

Whether you want to implement organisational change management, expand globally, create synergy across all business functions, create a dynamic and innovative organisation, attack or defend your market or to simply build a strong brand. One thing is certain, you need a strategy!

8 Step Marketing Strategy Framework

Marketing strategy framework

  1. Purpose (Determine your purpose and vision)

  2. Research Market (Identify opportunities and threats)

  3. Analyse Organisation (Identify strengths and weaknesses)

  4. Calculate (confront your SWOT and quantify)

  5. Assess (Report on findings of preceding step and analyse)

  6. Marketing Strategy (Design your marketing strategy)

  7. Marketing Mix (Draft your marketing mix)

  8. Operational Marketing Plan (operational implementation and auditing)

Steps 4 through to step 8 are a logical consequence of another. The conclusions from the preceding steps provide input for the following steps. Your marketing plan gets built step by step where the underlying steps provide the foundation for the next step. It is a calculation and not speculation which drives our results.

The end result being an operational marketing plan to roll out your marketing strategy with planned moments to audit its effectiveness and implement continuous improvement.

Without a marketing strategy, you may as well be lost at sea with no direction. A strategy is your compass and direction toward profitable growth.
— Dylan Miller

Our performance management process

We partner with you to develop your performance management process from start to finish. We work with you hand in hand to establish the drivers for success and identify key performance indicators (KPIs) for measuring your progress.

When you have a performance management process in place, your team becomes accountable for reaching your marketing strategy goals during their day-to-day work, and your marketing strategy becomes a live, working and manageable document.

Our marketing strategy consultation: 

  • You get a customised marketing strategy to create your next marketing plans.

  • We apply the latest business trends, strategic direction, six sigma, lean business model, inbound marketing, demand and dynamic innovation.

  • Minimum of 4 1-hr strategy/coaching sessions to get started.

  • Full 1-3 day Strategic workshops held.

  • Gain access to marketing material.

  • Unlimited email access for advice and guidance.

  • A 3-month strategic review.

  • Or we'll help you implement it long-term as an extension to your existing marketing department.

  • Operating countrywide in South Africa.

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4th Industrial revolution video

You’ve heard the buzz word ‘4th industrial revolution’right? Whether you have or not, this video explains the progressive and exponentially dynamic times we are living in right now! Be prepared and make your next strategy work for you.

Top performing strategic marketing solutions services